A Storyteller’s Life
NINA TRANG NGUYEN
DIGITAL MARKETING
This section showcases my work in creating and managing digital marketing campaigns that amplify brand presence, engage global audiences, and drive meaningful results. From overseeing the multi-platform digital strategy for the VinFuture Prize to content-led campaigns at Doodle Design, I’ve developed and optimized performance-driven digital initiatives across social media, email, paid advertising, and web.
You’ll find projects here that reflect my expertise in social media management, SEO/SEM, digital content creation, and audience targeting—each shaped by data insights and tailored for both growth and engagement
1. Digital Marketing Leadership
for VinFuture Prize
In my digital marketing work, I specialize in crafting and executing strategies that deliver both reach and resonance. Working with the VinFuture Prize — one of the world’s most exciting emerging science and technology awards — I’ve built campaigns that combine storytelling, data, and platform mastery to engage audiences worldwide.
DRIVING A SUCCESSFUL NOMINATION CAMPAIGN
By leveraging CRM tools, automation platforms, and analytics, combined with a lead generation strategy focused on the world's top-tier research communities, my team’s efforts drove approximately 1,000 nominations across 70+ countries for the inaugural VinFuture Prize. Notably, 20% of nominations came from the world’s top researchers, and over 37% originated from the top 500 universities and institutions globally.
LEADING VINFUTURE PRIZE’S SOCIAL MEDIA MANAGEMENT
I managed all social media channels for the VinFuture Prize, including Facebook, LinkedIn, Twitter, and YouTube, developing content strategies that resonated with both scientific audiences and the general public. After joining, I grew the VinFuture Facebook following by 20,000 within just two months of my tenure and helped the team achieve an overall of 2 million+ views within 72 hours of the award ceremony streaming on different international channels. These results reflected a deep understanding of how to connect mission-driven content with the right audiences at the right time. My approach blends data-driven optimization with creative storytelling, ensuring that even complex scientific topics come across as engaging, shareable, and human-centered.
DEVELOPING VINFUTURE PRIZE’S WEBSITE & SEO STRATEGY
Collaborating with an outsourced agency, I led the web development and SEO strategy for the VinFuture Prize website. Using WordPress, I helped shape both the site’s technical performance and its content architecture to improve visibility, user experience, and search rankings.
This included keyword research and optimization, on-page SEO, UX input, and continuous performance monitoring to ensure the site functioned as both an informational hub and a conversion channel. The goal was to create a seamless digital experience that allowed anyone, from top-tier scientists to the general public, to discover, navigate, and engage meaningfully with the VinFuture brand online.
INFLUENCER MARKETING & DIGITAL PARTNERSHIPS
I led digital influencer and partnership campaigns to amplify VinFuture’s presence across science and tech communities worldwide. Developed and produced story-driven digital content—executive speeches, video features, and branded narratives—featuring globally recognized figures including Nobel, Millennium Technology, and Turing Laureates.
Collaborated with platforms such as ResearchGate to distribute targeted content to academic audiences, and worked with global media partners including CNBC, Euronews, and TechNode to scale reach across digital channels. Utilized tools like Meta Business Suite and LinkedIn Campaign Manager to track content engagement, optimize targeting, and measure impact across platforms.
These campaigns translated complex scientific topics into accessible, shareable content—boosting digital engagement, enhancing global reach, and strengthening VinFuture’s positioning as a prestigious, purpose-driven science prize.
Digital Marketing for
Doodle Design Company
At Doodle Design Company, I led the creation and execution of digital content strategies that spanned multiple industries—including healthcare, fintech, insurance, and financial services. My role focused on delivering impactful, audience-relevant content across a range of digital platforms to elevate brand presence and drive measurable engagement.
SHAPING DIGITAL CUSTOMER JOURNEY
I produced and managed multi-channel digital assets tailored for TikTok, YouTube, Instagram, LinkedIn, and the company website, ensuring content was optimised for each platform’s unique audience behavior and tone. From visual storytelling to short-form videos, every piece was crafted to align with the client’s brand voice and strategic objectives.
Working closely with product and tech teams, I helped shape the digital customer journey, using audience feedback and performance data to refine content workflows and platform tools. These cross-functional efforts directly contributed to improved campaign performance, increased user engagement, and stronger alignment between brand narrative and user experience.
This integrated approach to content and platform strategy allowed us to deliver creative campaigns that were not only visually compelling but strategically effective—enhancing Doodle’s positioning as a human-centric design and innovation partner in the digital space.