A Storyteller’s Life
NINA TRANG NGUYEN
STRATEGY MARKETING
This section highlights my work in high-level marketing strategy, brand positioning, and audience alignment. From launching a global science prize to crafting purpose-driven brand systems, I blend research, storytelling, and execution to help brands earn trust, grow visibility, and connect with the right communities—at scale.
You’ll find projects here that demonstrate my approach to market positioning, campaign planning, stakeholder engagement, and brand strategy—each backed by data and designed for global impact.
1. Strategic Marketing Leadership
for a $4.5M Science & Tech Prize
As Senior Marketing & Communications Manager, I led the strategic marketing efforts for the VinFuture Prize, a groundbreaking US$4.5 million global science and technology award from Vietnam.
My work spanned brand positioning, campaign planning, media engagement, and stakeholder partnerships—contributing to nearly 1,000 nominations from 70+ countries, including the world’s most prestigious institutions and researchers. As a result, VinFuture have been established as a respected name in the global innovation ecosystem.
BRAND POSITIONING & MARKET RESEARCH
To evaluate positioning gaps and international recognition dynamics, I conducted comprehensive benchmarking of major global science and technology awards, including the Nobel Prize and Millennium Technology Prize,
Based on these insights, a strategic brand white space for VinFuture was identified as a prize focused on “science for global equity,” emphasizing inclusive, scalable innovations that improve everyday life across socioeconomic backgrounds.​ I then applied SWOT and competitive analysis to define a distinctive brand voice and value proposition, guiding all messaging, outreach, and campaign strategy from launch onward.
A comprehensive benchmarking of major global science and technology awards
is the foundation of VinFuture Prize's branding strategy.
CAMPAIGN STRATEGY & PLANNING
I developed and executed full-funnel marketing strategies that targeted a global audience with a well-balanced channel mix, aiming at elevating brand visibility, building a high-quality science and technology community, effectively communicating science, and attracting top-tier nominations worldwide.
The planning process covered audience segmentation and targeting, multi-channel strategy, global media partnerships, content development, event integration, data-driven optimization, and efficient budgeting and resource alignment. I ensured messaging was consistent and aligned across social media, traditional media, events, and digital platforms.
On top of that, I also managed campaign KPIs, budgets, and created content performance dashboards to optimize results and track progress efficiently.
STAKEHOLDER ENGAGEMENT & PARTNERSHIPS
I built and nurtured high-impact partnerships with international media outlets such as CNN, Euronews, CNBC, and TN Global to lead global PR campaigns. In parallel, I established strategic collaborations with world-leading academic platforms like ResearchGate and Keystone Symposia to engage the global scientific community more effectively. To ensure wide-reaching distribution for the Prize’s launch across continents, I coordinated with the UK-based agency Eulogy to amplify campaign reach across channels—delivering localized impact at a global scale.
THOUGHT LEADERSHIP & INFLUENCER STRATEGY
I crafted storytelling campaigns featuring Nobel, Millennium, and Turing laureates to elevate the prize’s scientific authority. Media content that highlighted the achievements of world-renowned scientists was created to reinforce VinFuture’s credibility. Through these efforts, I helped build strong brand trust and positioned VinFuture as a leading voice in innovation.
Through the voice of world-renowned scientists, I helped build
strong brand trust and positioned VinFuture as a leading voice in innovation.
2. Strategic Marketing for Spira Films
As Marketing Manager at Spira Films, I led the strategic marketing efforts for The Long Dress—a 90-minute feature documentary celebrating the cultural and emotional legacy of the Vietnamese Áo Dài, set across Los Angeles, London, and Saigon. I developed an integrated, audience-driven content strategy from the ground up, focusing on emotional storytelling, cultural resonance, and digital performance
My role spanned Marketing campaign planning, content development, sponsorship pitching, and event collaboration. I secured over £50,000 in funding during the initial outreach phase and built key partnerships with international cultural events including the Vietnam International Awards 2024 and TEDx 2025. I also created performance dashboards to track KPIs, aligning narrative impact with measurable growth.
3. Designing with Purpose:
Strategy Meets Storytelling
As a Strategic Designer at Doodle Design Company, I led human-centered branding and UX projects, employing design thinking methodologies to craft innovative, customer-focused solutions. I facilitated co-creative workshops and implemented iterative design processes to align user experiences with business objectives. My role encompassed developing multi-channel content strategies and managing the company's social media presence, enhancing brand visibility and engagement across platforms.
HUMAN-CENTERED BRANDING & UX DESIGN
I spearheaded human-centered branding and UX projects, applying Design Thinking methodologies to align user insights with strategic business objectives. This approach facilitated the creation of innovative, customer-focused solutions across various industries. It resulted in the creation of cohesive brand identities, ensuring alignment with company visions and market positioning.​
FACILITATING INNOVATIVE DESIGN THINKING WORKSHOPS
I facilitated co-creative workshops with clients and cross-functional teams to uncover user needs, align on brand values, and generate actionable insights, applying Design Thinking to drive collaboration and innovation. Based on these insights, I developed tailored multi-channel content strategies that unified brand narratives across digital platforms, enhancing storytelling, visual consistency, and user engagement across web, social media, and mobile experiences.
Cert. of Enterprise Design Thinking Practitioner, IBM, 2021.