Nina's Marcom Portfolio

Creative and data-driven Content Producer & Strategic Marketing Manager with 10+ years of experience across national broadcasting, strategic marketing, brand storytelling, global Sci-Tech communications, and event management. Proven track record in developing high-impact multimedia content strategies and managing end-to-end production — from ideation to execution — across platforms including TV, websites, YouTube, Instagram, TikTok, LinkedIn, Facebook, and X. Skilled in crafting data-informed narratives that build brand authority and support commercial objectives across science, technology, and B2B sectors. Adept at translating complex insights into accessible and engaging content — blending editorial depth with Gen Z content sensibilities to educate, influence, and grow audiences at scale.

Strategic Marketing

Digital Marketing

Content Creation

Event Production

Strategic Marketing

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Strategic Marketing

Locations

Vietnam, United States, United Kingdom, South Africa

Time

2021-2023

Role

Senior Marketing & Communications Manager
Strategic Designer

This section highlights my experience in developing and executing high-level marketing strategies that align with organizational goals and drive measurable results. From leading global campaigns for the VinFuture Prize to managing multi-stakeholder collaborations across science, media, and technology sectors, I’ve built strategic frameworks that deliver both reach and relevance.

You’ll find projects here that demonstrate my approach to market positioning, campaign planning, stakeholder engagement, and brand strategy—each backed by data and designed for global impact.

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Strategic Marketing Leadership for VinFuture Prize

Led the strategic marketing efforts for the VinFuture Prize, a groundbreaking US$4.5 million global science and technology award from Vietnam. Developed and executed multi-channel campaigns targeting diverse international audiences, resulting in ~1000 nominations from 70+ countries, including the world’s top researchers and institutions. Positioned the brand through competitive benchmarking, global partnerships, and tailored outreach across media platforms, establishing VinFuture as a respected name in the global innovation ecosystem.

Digital Marketing Leadership for VinFuture Prize

Optimized customer journeys, by leveraging CRM tools, automation platforms, and analytics, combined with a lead generation strategy focused on the world's top-tier research communities, these efforts drove approximately 1,000 nominations across 70+ countries for the inaugural VinFuture Prize. Notably, 20% of nominations came from the world’s top researchers, and over 37% originated from the top 500 universities and institutions globally.

Leading VinFuture Prize's Social Media Management

I managed all social media channels for the VinFuture Prize, including Facebook, LinkedIn, Twitter, and YouTube, developing content strategies that resonated with both scientific audiences and the general public. After joining, I grew the VinFuture Facebook following by 20,000 in just two months and helped the team achieve an overall of 2 million+ views within 72 hours of the award ceremony streaming on different international channels (seasons 1 and 2). These results reflected a deep understanding of how to connect mission-driven content with the right audiences at the right time. My approach blends data-driven optimization with creative storytelling, ensuring that even complex scientific topics come across as engaging, shareable, and human-centered.

Developing VinFuture Prize's website & SEO strategy

Beyond social media, I led the complete web development and SEO strategy for the VinFuture Prize website. Using platforms like WordPress, I helped shape both the site’s technical performance and its strategic content architecture to boost visibility and search rankings. This involved keyword optimization, on-page SEO, UX design input, and continual performance monitoring to ensure the website effectively served as both an informational hub and a conversion tool. My goal was to make sure that anyone, from top-tier scientists to curious members of the public, could find, navigate, and engage meaningfully with VinFuture’s digital presence.

VinFuture Influencer Marketing and Partnership Campaign

VinFuture Prize's Influencer Marketing & Partnership Campaigns

I also led influencer and partnership campaigns that connected VinFuture’s brand with some of the most respected voices in global science and innovation. From scripting and producing story-driven content (such as executive speeches, video features, and branded narratives) to collaborating with Nobel, Millennium Technology, and Turing Laureates, I translated highly technical topics into accessible, engaging stories. I also managed key platform partnerships, including with ResearchGate, the world’s largest academic social network, and coordinated with global media partners like CNBC, Euronews, and TechNode to amplify our campaign reach. These efforts not only expanded audience reach but also reinforced VinFuture’s reputation as a prestigious, meaningful prize with human-centered impact.

Managing VinFuture Prize's Paid Digital Campaigns

To amplify reach, I managed paid digital campaigns using Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager, ensuring targeted audience engagement across global markets. I built and maintained performance-focused content dashboards, tracking KPIs such as impressions, clicks, and conversions across diverse regions. My approach combined creative ad content development with analytical rigor, ensuring every dollar spent drove measurable impact. Whether the goal was boosting nominations, driving event sign-ups, or increasing global awareness, I designed paid strategies that were precise, adaptable, and aligned with organizational objectives.

Designing with Purpose: Strategy Meets Storytelling

As a Strategic Designer at Doodle Design Company, I led human-centered branding and UX projects, employing design thinking methodologies to craft innovative, customer-focused solutions. I facilitated co-creative workshops and implemented iterative design processes to align user experiences with business objectives. My role encompassed developing multi-channel content strategies and managing the company's social media presence, enhancing brand visibility and engagement across platforms.

Human-Centered Branding & UX Design At Doodle Design Company

Spearheaded human-centered branding and UX projects, applying Design Thinking methodologies to align user insights with strategic business objectives. This approach facilitated the creation of innovative, customer-focused solutions across various industries. Guided the creation of cohesive brand identities, ensuring alignment with company visions and market positioning.

Facilitating Doodle Design's Design Thinking workshops

Facilitated co-creative workshops with clients and cross-functional teams to uncover user needs, align on brand values, and generate actionable insights—applying Design Thinking to drive collaboration and innovation. Based on these insights, I developed tailored multi-channel content strategies that unified brand narratives across digital platforms, enhancing storytelling, visual consistency, and user engagement across web, social media, and mobile experiences. Cert. of Enterprise Design Thinking Practitioner, IBM, 2021